Client: Jack Davis, Bike Republic

 

Student Brief: Design and identity for the Bike Republic that communicates the ethos of the shop ie. Great products, with enthusiastic staff no matter who you are.

 

Concept: Speed, movement and community are three words bike enthusiasts relate to bike riding.

The Bike Republic brand identity visualises these in abstract forms using  geometric shapes and arrows to denote movement and speed and circles to denote a sense of community, all packaged into one simple brand mark.